The Institute of Psychology at the University of Prishtina is pleased to announce its collaboration with the Sunny Hill Festival for the development of a psychological first aid (PFA) chatbot, aimed at providing immediate psychoeducational support to individuals experiencing emotional difficulties.

The chatbot was voluntarily developed by the academic staff of the Institute of Psychology to offer non-clinical, guidance-based psychological support. The Sunny Hill Festival has facilitated the technical implementation by covering all expenses related to the development and design of the website.

In addition to the chatbot, volunteer students from the University of Prishtina’s Department of Psychology will be present at the country’s most prominent music event, offering support and psychoeducation to anyone in need throughout the festival, from a dedicated tent on-site.

We are especially pleased that Dua Lipa mentioned this initiative and the contribution of the University of Prishtina during the festival, recognizing the importance of mental health care and the power of collaboration between art, academia, and the community.

We are proud that, as the University of Prishtina, we can contribute to the wellbeing of our community through innovation, solidarity, and science-based tools.